Case Study
Parkson Credit Boosted Its Brand Loyalty with Video Blog Content Marketing Site
Capitalizing on two decades of technological expertise, Tedsis excels in identifying immediate opportunities to accelerate your business growth.
The Client
Parkson Credit
Location
Kuala Lumpur, Malaysia
Industry
Financial Services
Background
Parkson Credit Sdn Bhd is a financial technology company that offers credit services to customers who want to buy products in instalments. Founded in 2014, the company aims to improve user experience and business efficiency through digitalization and innovation. It has a proprietary business system that allows dealers to process applications and claims faster and easier. It also has a chat-bot enhanced WhatsApp service that provides better customer service. The company is committed to transforming and growing its business in a responsible and sustainable way, creating value for all its stakeholders.
The Challenge
In August 2019, Parkson Credit sought to enhance customer engagement and loyalty through video content. The challenge was to effectively communicate the company’s offerings, customer onboarding guide, impart useful financial insights, and promote the company’s culture, values, and accomplishments. The goal was to amplify Parkson Credit’s unique brand voice and value proposition, fostering a deeper, more personal connection with customers.
The Goals
- To establish an efficient and accessible platform that enables the company to share and disseminate video content to its audience, ensuring they have access to valuable information anytime and anywhere
- To enable the company to obtain comprehensive analytics and click-through data to accurately measure the effectiveness of its video campaigns, which they strategically promoted across various channels to its target audience.
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What We Did
The Tedsis team began by auditing the current state and creating a sustainable plan that delivered the goals mentioned above.
- Tedsis video blog content marketing system was deployed
- Goolgle analytics was setup and installed to collect visitors data
- ESA click tracking system with QR code incorporated was installed to monitor campaign effectiveness
- A simple and clean user interface with search function for ease of use and better user experience was developed. Dark mode was chosen for comfort of eyes and cinemative experience.
The Results
Parkson Credit’s investment in video content has yielded significant results, enhancing various aspects of their customer engagement and brand image. Here are the key outcomes:
- Better Campaign Management: Analytics and click-through data are vital for optimizing video content. They provide audience insights, assess content performance, and guide future strategies, enhancing the effectiveness of the company’s video content and marketing efforts.
Enhanced Customer Loyalty: The company has successfully increased customer satisfaction and loyalty through informative and valuable video content. This is evidenced by higher customer retention rates and an increase in repeat purchases.
Improved Communication of Offerings: The company has achieved better communication of its products and services to customers. This is reflected in the increased product awareness and understanding among customers after watching the videos.
Effective Onboarding: The introduction of a clear and engaging onboarding guide through video content has greatly improved the customer onboarding experience. This has led to a decrease in customer queries or complaints related to onboarding.
Promote Financial Literacy: The company’s initiative to promote financial literacy has successfully elevated its trust score and brand authority. As a result, it has emerged as the preferred choice among customers for its services.
Boost Brand Image: By promoting the company’s culture, values, and accomplishments, Parkson Credit has boosted its brand image, trust, and authority in their industry.
These results highlight the effectiveness of using video content as a strategic tool for customer engagement and brand enhancement.